Should you care what’s on your wrist?

Should you care what’s on your wrist?

Have you ever thought about what your watch says about you?

Regardless of whether you are a watch person or not, your watch actually says a lot about you.

Some people don’t even wear a watch and for those that do wear them, not all care about what they wear. That’s their individual choice and that’s fine.
In a world where there is endless choice of style, quality and price range, a watch can say a lot about the wearer.

If we take quality first, this varies incredibly and it doesn’t always

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Be yourself. Everyone else is already taken. Why Oscar Wilde’s quote resonates so much with us at Toc?

Be yourself. Everyone else is already taken. Why Oscar Wilde’s quote resonates so much with us at Toc?

Who are we? Who are you? Are we like minded or not? Does it really matter?

Yes, no and maybe. It’s really up to you, choose for yourself.

The quote in the title of this blog is from Oscar Wilde, the famous Irish writer. Oscar Wilde was heavily involved in the rising philosophy of aestheticism or simply put, 'Art for Art's sake'. Art from this movement focused on the simple and beautiful rather than having a deeper meaning.  This quote is simple and beautiful and its meaning is as unpretentious as it reads. Read it again and let it sink in.

Be yourself. Everyone else is already taken.

Individuality, uniqueness and pride in oneself is a powerful thing, sometimes a difficult thing too, especially in today’s over obsessive ...

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Work at something you love! Choose life!

Work at something you love! Choose life!

Why setting up a business was always the way to go for us?

The French have some great sayings.

‘Live to eat, not eat to live’ and more crucially ‘Work to live’.

It’s this type of perspective that is important in today’s fast paced world.  It signals to appreciation of life. Many of us have a tendency to get bogged down in the hustle and bustle of a busy day-to-day life and we get swept away in the ‘always on’ and ‘connected’ world that we are surrounded by. We forget to look at what’s important. We sometimes forget to just stop and appreciate what’s in front of us.

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Why brand China is more important than ever in watch making!

Why brand China is more important than ever in watch making!

Can China really produce high quality watches?

Perception is a powerful thing. It guides and influences our decisions every day. But what if the decision maker’s perception is skewed?

When Toc decided to design a watch and create a new brand, there were many decisions that had to be made; one of the biggest was where to manufacturer the watch, Switzerland or China.

The ensuing research threw up some very interesting facts and very quickly my incorrect perceptions changed. I had Swiss watchmaking on a pedestal

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Berlin, Bauhaus and a whole lot of coolness!

Berlin, Bauhaus and a whole lot of coolness!

What makes Berlin & Bauhaus so damn cool?

Bauhaus is like a futuristic message from the past screaming stop, look, appreciate what is right in front of you. This ideology has never been more relevant than today.

Look at the last decade and consider how Europe has changed, how the world has changed. For many years, we lost the run of ourselves and forgot how sometimes the subtle and simple things are in fact the most relevant and important. Simple and retro are the new cool.

Life doesn’t have to be complicated to be appreciated and yet it doesn’t have to be boring either.

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Should I buy a watch with a mechanical movement over a quartz one?

Should I buy a watch with a mechanical movement over a quartz one?

The debate that never ends; quartz verse mechanical movements, which do you prefer?

I guess it depends how long you want to keep your watch and how important the watch is to you.

To be fair and for the most part, it doesn’t matter to the majority of watch buyers who just want a watch to look nice and be reliable.

But should it matter…? I will let you decide for yourself but let’s lay out both arguments first.

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Does style ‘trump’ fashion in the watch world?

Does style ‘trump’ fashion in the watch world?

What’s the difference between style and fashion?

I guess the only place we can start is by quoting someone who actually knows.

Yves Saint Laurent famously said “Fashion fades, style is eternal.”

Fashion is ever evolving and it changes with each season. It is created & influenced by those who are immersed in its world. Fashion is in some way an art form for those who have reached the peak of the industry. It is more demanding with each season and therefore the boundaries that define fashion have been constantly stretched and expanded, so much so, that sometimes, it’s hard to see any style in some of today’s fashion.

Fashion is generally short lived and becomes outdated quite quickly, not in all cases it must be said, but the further you push fashion boundaries, the shorter lived it is. 

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Is buying something on Kickstarter risky?

Is buying something on Kickstarter risky?

How risky is crowdfunding on Kickstarter?

First of all let me give you some keys stats on Kickstarter’s crowding success to date.

-launched on April 28, 2009

-12 million people have backed a project

-33% of people have backed two or more projects

-$2.8 billion has been pledged

-118,405 projects and counting have been successfully funded

-projects are set up by artists, filmmakers, product & fashion designers, developers, creators, dreamers and so on

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Why is Toc launching on Kickstarter.com, the crowdfunding site?

Why is Toc launching on Kickstarter.com, the crowdfunding site?

How will crowdfunding help Toc succeed?

Crowdfunding minimizes the risk for start-ups. As explained nicely on Wikipedia, crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people. And Kickstarter is a crowdfunding website. How can Kickstarter help Toc?

First of all, take a moment to imagine how difficult, costly and risky it is to set up a new business in a highly competitive market, especially the watch industry.

The first thing you need to do is to design a product that will fit the market place you are targeting. This will take many attempts to match the image you have created of it in your mind. You need to get a manufacturer to build prototypes which will undoubtedly need to be changed and amended until you hit a final product that you love. Getting every detail right is everything. This is not cheap.

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How is the Toc watch so affordable?

How is the Toc watch so affordable?

Why is Toc launching such an affordable luxury watch?

I love watches and at Toc, we think that everyone should be able to have a quality luxury watch. But how can Toc ensure the quality remains high and still keep the price down?

It’s quite simple really. Toc is cutting out all the middlemen along the way and selling directly to you, the end consumer.

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